STARZ Obsessable Worlds

Davide Bianca, Thomas Davis

STARZ: Obsessable Worlds

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‘You take thousands of devoted fans in pilgrimage to the mecca of pop culture, you immerse them within the worlds they love and crave, then step back and simply watch the magic unfold. It’s amazing to see what happens when you give fans exactly what they want!’

Davide Bianca, Head of Entertainment, UNIT9

‘At Comic Con we revealed a time capsule that celebrates STARZ’ 25 years of pioneering original content that fuels obsessions. Fans get the drift through the interior of a mysterious black box and discover both new and familiar content from each Obsessable World floating in space, amongst stars from several shows.’

Thomas Davis, Creative Director, UNIT9

The background

To commemorate its 25th year anniversary STARZ wanted to make a big splash at this year’s San Diego ComicCon convention by creating a one of a kind interactive immersive space. Determined to blur the line between booth, installation, and activation, the “Obsessable Worlds” would provide the fans an opportunity to celebrates STARZ’ impressive roster of shows, new and old,?while highlighting the core values that identify them as truly unique: diverse voices, original stories, and immersive worlds.

STARZ Obsessable Worlds
STARZ Obsessable Worlds

The execution

We designed and built a 530 square feet immersive interactive space equipped with state of the art visuals and tech, and a narrative-driven component, and dropped it in the middle of the most important pop culture event in the world: San Diego Comic-Con.

STARZ Obsessable Worlds
STARZ Obsessable Worlds
STARZ Obsessable Worlds
STARZ Obsessable Worlds

While inside fans had the chance to experience content from three of the most critically acclaimed original series on the STARZ programming roster, “Outlander”, “American Gods” and newly released “The Rook”, providing shareable photo opportunities through an interactive photo-booth, and participated in an exclusive “STARZ Survivor Kit” prize giveaway which included limited edition custom-designed swag.

STARZ Obsessable Worlds

The results

Over the course of the four-day event more than 9500 fans had the opportunity to immerse themselves within the walls of a massive 66.4 million pixels motion canvas, spanning across 32 HD OLED screens with a total surface of 1,304 inch of video content; 8 HD speakers with directional surround sound further enhanced the experience, while over 1000 feet of LED strips literally lit up the convention center floor and turned Obsessable Worlds into one of the most visited and talked about destinations of SDCC 2019.

To top things off the cast from “The Rook” stopped by and staged an exclusive signing session within the space.

STARZ Obsessable Worlds
STARZ Obsessable Worlds

Credits